Check out why our small business was created
Our Story
About the CEO
Aiden Long founded Graden Cards LLC at just 13 years old, combining a deep passion for sports memorabilia with a mission to deliver unbeatable value to collectors. Driven by a commitment to customer satisfaction and forward-thinking innovation, Aiden has built Graden Cards into a trusted name in the hobby. Outside the business, Aiden excels in honors-level academics and stands out as a dedicated athlete—bringing the same relentless focus to the field as to the company.
Meet Our Founder and CEO Aiden Long!
Our Founder's Certifications...
Why we strive to bring world-class sports card prices.
Graden Cards LLC was founded by me at just 13 years old, and we've been growing rapidly ever since. Starting in April 2023, Graden Cards focused on selling baseball cards, but as we expanded, we branched out into other sports cards and eventually all types of sports memorabilia. Our mission is to continue growing, offering high-quality products, and providing top-notch services based on customer feedback. When I began collecting cards, I noticed how hard it was to find reliable sports card shops nearby. That’s why I started Graden Cards—so collectors across the United States could access sports memorabilia quickly, easily, and at the best prices.
We’re excited about the future and are planning to roll out new services to enhance your experience with Graden. Based in Madison, Wisconsin, we take pride in being your trusted destination for sports memorabilia. We’d love the opportunity to have you as our customer!
My journey to collecting and starting Graden Cards LLC
Why we are worth buying from
At Graden Cards LLC, we’re committed to delivering the best sports memorabilia experience possible. Unlike Goldin, Fanatics Collectibles, or eBay—where your money feeds massive corporations—you’re supporting a small business that prioritizes each customer’s satisfaction. We work hard to bring you the best prices and unmatched service, treating you with respect and genuinely caring about your collecting goals.
Our structured consignment system stands apart from those of Goldin and eBay, who take unreasonable portions and leave you to do most of the work. At Graden Cards, we handle everything for you, making selling your items stress-free and rewarding. Plus, we provide strong comp offers for the items you sell to us, unlike other buyers who offer unfair deals as low as 80%. When you choose Graden Cards, you’re choosing a company that values transparency, fairness, and the needs of collectors like you.
The Card That Started it All
The card that started Graden Cards was the card below. The card below is a 2017 Bowman Draft Chrome Bubba Thompson 1st auto PSA 10. This sports card of Bubba Thompson was the first card that I bought and that started the business. I pulled this card and then decided to get the card graded. The reason I got the card in the first place was for my family member. I got this card because it was her favorite player that she saw in baseball, so I decided to get this as a surprise for present. I pulled the card from a Bowman Baseball box and wanted to see recent listing prices for the fun of it. When I saw some of the current listings at the time, I saw that some people listed it for over $500. Then I obtained the idea to start a business of finding and pulling good cards to sell. Once we started Graden, we bought a couple of different boxes and kept looking for good cards.
Feeling Nostalgic? Check Out Our 1st Site from 7/23/23-11/16/24
Don't Just Take Our Word For It
We will someday overtake eBay -With your help- and all of the bad things that do to their buyers and sellers.
According to the 60 Minutes TV show, listen to what eBay has done. Check this summary out.
In a shocking scandal, senior eBay employees were implicated in a coordinated harassment campaign against a Massachusetts couple who ran an online newsletter critical of the company. The campaign, which included sending disturbing items like a bloody pig mask and live insects, was described by some as feeling like “corporate terrorism.” The goal was to intimidate the couple into stopping their coverage.
The eBay stalking scandal drew significant attention, including a statement on 60 Minutes from Sharyn Alfonsi. The company’s former Chief Communications Officer, Steve Wymer, and others were accused of joining a criminal conspiracy to target the couple. eBay has since cooperated fully with the government investigation, distancing itself from those involved in this disturbing abuse of power.
Read the article from CBS News
Integrity
At Graden Cards LLC, we prioritize authenticity and sustainability in our sports cards and memorabilia, ensuring a responsible approach to collecting, rehab, and consigning.
eBay Customer Mistreatment
Against Sellers
Against Buyers
Wander Franco Jerseys- Item was sold on eBay, and the buyer wanted a return, which was granted by us. When the package arrived from the buyer, the jerseys were not there but instead random old, greasy t-shirts. We contacted eBay and they would not do anything to help.
Many different types of our cards that were listed on eBay auctions were bid way up, and later were not paid for. Ebay did not help their sellers once again.
There was an issue with a buyer's address, and proof was given to eBay. We received a negative review, and eBay didn't resolve it even with proof.
We have bought items for customers on eBay, and the items never arrived. You have to wait over 2 weeks to even file a complaint. Ebay doesn't even trust the buyer of the item and waits for the seller to respond.
These are some of the many reasons Graden Cards LLC was started.
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